Every so often, someone asks us the question: “Can you do it cheaper?” It’s an understandable ask. But playing price wars isn’t just short-sighted, it’s a race to the bottom. And we’re not interested in running that race. Here’s why we’ll never compete on price, and what we focus on instead. Price Wars Are About […]
Why We’ll Never Compete on Price (and What We Do Instead) Read More »
On the 12th September 2024, the Privacy and Other Legislation Amendment Bill 2024 (Cth) (Bill) was introduced into Parliament. The Bill addresses 23 of the legislative proposals that were agreed to by the Government in its response to the 116 proposals set out in the Privacy Act Review Report. For businesses, there’s nothing to do just yet as the Bill
Privacy Act Reform: what it means for your business (in song) Read More »
So, you’ve decided to put your business up for sale – here are 5 things you need to consider first. Thinking about selling your business? Exciting times ahead! It’s a chance to cash in on all that hard work you have put into running the business. But, before you start dreaming of sandy beaches and
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Why and how to protect your next brand collaboration Think of the buzz around Pokémon x Van Gogh, the creativity of Frank Green x The Warlukurlangu Art Centre, or the cultural impact of Michael Jordan x Nike. These unlikely yet ingenious collabs showcase how partnerships can transform brands or captivate audiences (or both!). Successful collaborations
Why You Need Influencer Guidelines In today’s digital age, leveraging influencers to promote your brand is #trending. Influencers can hold substantial sway over consumer perceptions and effectively boost engagement. However, with great power comes great responsibility! Influencers and brands need to ensure transparency, authenticity, and compliance with legal standards when collaborating. For businesses engaging with
Does Your Brand Use Influencers? Read More »
You may have noticed that it seems like the words advisory + board are buzzing in every nook and cranny of your business network – and you are not mistaken. Research indicates that Advisory Boards are in fact a global trend and becoming a key part of advisory strategy for future ready businesses in the
Are you advisory board ready? Read More »
It’s time to review your standard form contracts for potential unfair terms! Failing to address unfair terms in a contract can now prove to be a costly mistake. New laws are set to bring changes in November 2023 to the unfair terms regime under existing consumer and security laws. The aim is to protect consumers
Unfair Contract Terms: New Penalties Pack a Punch Read More »
Do you need a permit for your promotion or competition? Promotions are a fantastic way to elevate your marketing and increase your brand exposure. It is important you comply with any state-based permit requirements, to ensure your promotion is compliant. There are two types of promotions and competitions, which have different requirements: Game of
Your guide to Competition & Trade Promotion Lottery Permits Read More »
When starting a new business, one of the most important things to do is tradebmark your business name. That might sound like an exaggeration – but it’s not. Imagine this conversation – a customer rings you and says: “Funny story, I was Googling your business, and found this other business. You’ve got basically the same business
Should you trade mark your business name? Read More »
Access to capital is crucial to any small business’ growth trajectory. The Boosting Female Founders Initiative, started in 2020, is designed to support female entrepreneurs by providing access to early-stage capital in order to grow and scale their start-ups in both the domestic and global markets. The aim of the grant is to help female entrepreneurs overcome
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