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Going for Gold Without Getting Burned: Navigating the Use of Olympic Branding

A Guide for Businesses The Olympic Games are a global spectacle, and an exciting time for every business and marketer to jump on the promotional bandwagon. However, did you know that the logos, symbols, and expressions associated with the Olympics are highly regulated and protected by super-strict international and national laws? With the Paris 2024 […]

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Part III – Give Your Marketing Team the Gift of Legally Compliant Promos

Part 3: Promotion Terms and Conditions – Instant Prize   Welcome back to our series on Promotion Terms and Conditions. In this final edition, we unravel the complexities surrounding Instant Prize Trade Promotions. If you’re considering running such a promotion, it’s crucial to understand the legal landscape to ensure a smooth and compliant campaign. Understanding

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Part II – Give Your Marketing Team the Gift of Legally Compliant Promos

Part 2: Promotion Terms and Conditions – Game of Skill Welcome back to the second part of our blog series on promotion terms and conditions. In this edition, we delve into the intricate world of Game of Skill promotions, shedding light on the key elements essential for legal compliance and a seamlessly executed promotion. Understanding

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Part I – Give Your Marketing Team the Gift of Legally Compliant Promos

Part 1: Promotion Terms and Conditions – Game of Chance Running promotions can be an exciting way to engage your audience and boost brand awareness, but it’s crucial to navigate the legal landscape carefully. In this three-part blog series, we’ll explore the intricacies of different promotion types, shedding light on the key things to include

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Legalite and Victoria University Announce Industry-Leading First Nations Pathway for Law Students

Co-designed with Moondani Balluk – Indigenous Academic Unit at Victoria University, Legalite are honoured to announce an industry-leading First Nations pathway for law students, the Yirramboi Pathway. Yirramboi, the Boonwurrung and Woiwurrung peoples’ word for “tomorrow”, is designed to create tangible opportunities for First Nations law students to have agency over their own success and

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Cracking the Code: Essentials for International Franchisors expanding into Australia

Expanding a franchise into a new country is an exciting opportunity for international franchisors to tap into fresh markets and foster global growth. Australia has long embraced franchising as a means of business expansion and development, however the industry is tightly regulated, making it a landscape difficult to navigate for foreign companies and brands. Success

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Penalties for breaching the Franchising Code explained

The Government passed legislation increasing penalties for breaches of the Code From 15 April 2022, penalties will change in 3 ways:  New $133,200 penalties are introduced for some breaches;  Breaches of 3 important obligations will have a penalty of up to $10m*; and  Other existing penalties will increase from $66,600 (300 penalty units) to $133,200

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