Marketing

Marianne sits on a couch infront of a microphone. Bold Ideas is written in the corner.

Our New Podcast, Bold Ideas, is Here!

Our new podcast is here! Bold Ideas showcases the unfiltered, unscripted stories behind groundbreaking businesses. Our founder and lover of bold ideas, Marianne Marchesi, chats with founders who have launched a disruptive business or who’ve dared to shake things up in their industries. Whether you’re a budding entrepreneur, fellow disruptor, or simply inspired by innovative […]

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Crafty Collabs

Why and how to protect your next brand collaboration Think of the buzz around Pokémon x Van Gogh, the creativity of Frank Green x The Warlukurlangu Art Centre, or the cultural impact of Michael Jordan x Nike. These unlikely yet ingenious collabs showcase how partnerships can transform brands or captivate audiences (or both!). Successful collaborations

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Your guide to Competition & Trade Promotion Lottery Permits

Do you need a permit for your promotion or competition?     Promotions are a fantastic way to elevate your marketing and increase your brand exposure. It is important you comply with any state-based permit requirements, to ensure your promotion is compliant.   There are two types of promotions and competitions, which have different requirements:  Game of

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