Legalite

Introducing Legalite Concierge

At Legalite, we’re pioneering ways to elevate the client experience. Ways that put our clients front and centre, those little gestures to express our gratitude, and that make visiting your lawyers’ offices an enjoyable experience (gasp!). So it’s our pleasure to introduce Legalite Concierge 💛 Guests to our office will enjoy: 📧 a courtesy call

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Privacy Act Reform: what it means for your business (in song)

On the 12th September 2024, the Privacy and Other Legislation Amendment Bill 2024 (Cth) (Bill) was introduced into Parliament.  The Bill addresses 23 of the legislative proposals that were agreed to by the Government in its response to the 116 proposals set out in the Privacy Act Review Report. For businesses, there’s nothing to do just yet as the Bill

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Crafty Collabs

Why and how to protect your next brand collaboration Think of the buzz around Pokémon x Van Gogh, the creativity of Frank Green x The Warlukurlangu Art Centre, or the cultural impact of Michael Jordan x Nike. These unlikely yet ingenious collabs showcase how partnerships can transform brands or captivate audiences (or both!). Successful collaborations

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Does Your Brand Use Influencers?

Why You Need Influencer Guidelines In today’s digital age, leveraging influencers to promote your brand is #trending. Influencers can hold substantial sway over consumer perceptions and effectively boost engagement. However, with great power comes great responsibility! Influencers and brands need to ensure transparency, authenticity, and compliance with legal standards when collaborating. For businesses engaging with

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Going for Gold Without Getting Burned: Navigating the Use of Olympic Branding

A Guide for Businesses The Olympic Games are a global spectacle, and an exciting time for every business and marketer to jump on the promotional bandwagon. However, did you know that the logos, symbols, and expressions associated with the Olympics are highly regulated and protected by super-strict international and national laws? With the Paris 2024

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Part III – Give Your Marketing Team the Gift of Legally Compliant Promos

Part 3: Promotion Terms and Conditions – Instant Prize   Welcome back to our series on Promotion Terms and Conditions. In this final edition, we unravel the complexities surrounding Instant Prize Trade Promotions. If you’re considering running such a promotion, it’s crucial to understand the legal landscape to ensure a smooth and compliant campaign. Understanding

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Part II – Give Your Marketing Team the Gift of Legally Compliant Promos

Part 2: Promotion Terms and Conditions – Game of Skill Welcome back to the second part of our blog series on promotion terms and conditions. In this edition, we delve into the intricate world of Game of Skill promotions, shedding light on the key elements essential for legal compliance and a seamlessly executed promotion. Understanding

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Part I – Give Your Marketing Team the Gift of Legally Compliant Promos

Part 1: Promotion Terms and Conditions – Game of Chance Running promotions can be an exciting way to engage your audience and boost brand awareness, but it’s crucial to navigate the legal landscape carefully. In this three-part blog series, we’ll explore the intricacies of different promotion types, shedding light on the key things to include

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